From Polishing Stones to Setting Standards:

A Journey of humble Diamond Cutters to World-Class Diamond jewellery manufacturers

In 1975, Late Shree Rameshbhai Bhogilalbhai Desai founded Charu Shila, a diamond manufacturing unit destined for greatness. Blessed with two sons, Amit and Nikhil, the family navigated through financial turbulence with unwavering resilience. Amit joined his father in 1985, embracing a fresh start, while Nikhil, with a passion for jewelry and exquisite design, started crafting intricate pendant sets in 1986, pivoting Charu Shila into the realm of jewelry manufacturing.
Nikhil’s determination saw him visiting over 40 households, eventually leading to their first sale and the birth of Charu Jewels. With relentless hard work and unparalleled craftsmanship, the brothers turned challenges into triumphs. Today, as they revel in their legacy, Charu Jewels stands at the brink of a new chapter, ready to explore untapped horizons and embrace further growth and expansion.

Meet Our Core Members

Amit Desai

CO-FOUNDER

Nikhil Desai

CO-FOUNDER

Sunil Shah

CO-FOUNDER

AAYUSH DESAI

Director

ANGEE DESAI

Creative Director

VIKRAM RAWAL

EVP: Business Development Manger (BDM)

SURAJIT SARKAR

EVP: IT + Operational head

SUBIR KAITY

EVP: Production head

VIRAL PANCHAL

EVP: Product design

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